Magazines - A Complete Guide to the Industry

Name: Magazines
Price: 26.9 EUR
Availability: Instock
Author: Shirrel Rhoades
ISBN: 9780820476179

David e. Sumner

Here is a concise overview of everything you want to know about the magazine production process, from the conception of article ideas through printing... Lire la suite

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Here is a concise overview of everything you want to know about the magazine production process, from the conception of article ideas through printing and distribution. Looking at magazine publishing from the "micro" view – individual magazines – to the "macro" view – industry trends, history, and issues – this book contains chapters on how to launch a new magazine and write a business plan. Magazines : A Complete Guide to the Industry is ideal for students in magazine editing, management, and publishing courses ; entrepreneurs who want to launch a new magazine ; or magazine staff members who are new to the industry.

Date de parution

01/07/2006
Editeur

Peter Lang
Collection

Media Industries
ISBN

0-8204-7617-X
EAN

9780820476179
Nb. de pages

211 pages

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The Authors : David E. Sumner is Professor of Journalism and head of the nationally recognized magazine program at Ball State University in Muncie, Indiana, where he has taught since 1990. He is the co-author of Feature and Magazine Writing : Action, Angle and Anecdotes (2005) and the author of Graduate Programs in Journalism and Mass Communication (1996). Shirrel Rhoades has held executive positions with Reader's Digest, Ladies' Home Journal, Redbook, Harper's, Scholastic, and Marvel Entertainment.
He taught magazine management for seventeen years at New York University's Center for Publishing, and he continues to consult in the magazine industry.