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This is the inside story of one of the world's most iconic companies. Now with over 182 million subscribers, Netfiix's triumph feels inevitable, but the twenty-first century's most disruptive start-up began with few believers and calamity at every turn. That Will Never Work answers some of our most fundamental questions about taking that leap of faith in business or in life : How do you start ? How do you deal with disappointments and setbacks ? What even is success ?
