Classic and authoritative, Principles of marketing? Fourth European Edition remains on the cutting edge of contemporary marketing. Kotler, Wong, Saunders and Armstrong have delivered a fresh, practical, managerial approach to the subject. Top gurus in their field, the team brings to this new edition great features and content, which include : Rich topical examples and applications explain the major decisions marketing managers face, Completely revised and updated Prelude Cases, Marketing Insights and Concluding Concept cases that reflect the growing influence of e-commerce, Enhanced full colour adverts, tables and figures highlight key ideas and marketing strategies.