The United States of Europe

How did Europe become a superpower while the world wasn't paying attention ? Here, American journalist T R. Reid takes an enlightening tour of the 'United States of Europe' - the borderless collection of countries that now gives America a run for its money. With his trademark wit and wisdom he explains the often bewildering ins and outs of the European Union and the culture its nations have come to shore - from the common pastime of America-bashing and the kitsch joys of the Eurovision Song Contest to the skyrocketing success of the euro. And he tells many individual stories of this drama, including the astonishing takeover of brands from Dunkin' Donuts to Lucky Strikes by European companies, the English greengrocer who became a 'Metric Martyr', and of the new breed of twenty-and thirty-somethings known as `Generation E'. The United States of Europe is an insightful and entertaining guide to a New Europe that now makes the world's rules, whether America likes it or not...