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"Modern ideas on utility, including behavioral and choiceless interpretations, cannot be understood without knowing the past, including the marginal and ordinal revolutions. This book, written by the greatest historian on these topics, gives a full and perfect account. It is a must for everyone who really wants to understand modern economics." —Peter Wakker, Professor in Behavioral Economics, Erasmus University Rotterdam/ "For almost a century, from the 1880s until the 1970s, the best minds in economic theory struggled to solve the problem of measurability of utility.
During this long journey they not only provided new mathematical foundations to Neoclassical economics, but also redefined its boundaries, and changed the very notion of measurement that lies at the core of contemporary science. Reconstructing the story of this remarkable achievement, Ivan Moscati has made a lasting contribution both to the history and to the philosophy of science." —Francesco Guala, University of Milan/ "Ivan Moscati has given us an extremely important history of utility theory, measurement theory, and the relationship between the two for the period from the marginal revolution in the 1870s to the behavioral economics revolution in the mid-1980s.
It is a badly needed book, on a very important topic, that deals with difficult interdisciplinary material, and it is brilliantly executed." —D. Wade Hands, University of Puget Sound