Folding Digital Giants - Surviving and thriving in the Digital Platform Economy - Grand Format

Ouvrage en anglais tiré de la thèse de DBA de l'auteur qui présente la FDG Strategy, stratégie digitale des plateformes de services numériques. FDG-Strategy theory is about the strategy that can be formulated and implemented for a digital services platform, including its system dynamics behavior, which can help strategists, decision-makers, and senior practitioners design and operate digital services platforms that can orchestrate a whole value-creating ecosystem.
This is achieved by helping them navigate a highly complex and interconnected series of strategic decisions that can either lead to great success or dramatic failure.