Marketing - E-book - ePub

"Marketing" is your quintessential guide to the ever-evolving digital marketing landscape, not only for beginners, but also for already established marketers who wish to keep abreast with the current trends. This book aims to deepen your understandings of both the theory and practice of modern marketing, bringing to life the nuances of this crucial field of business. The rules of marketing are rapidly changing with the rise of ecommerce and digital media.
This book starts by outlining the contours of the contemporary competitive business world and systematically elaborates on the transformation of marketing functions in this high-paced digital era. So whether you are struggling to get the hang of understanding Search Engine Optimization (SEO), or managing advertising over social media, "Marketing" will guide you through it all with straightforward explanations. From daunting technical themes to basic strategies, detailed debates on consumer behavior to brief outlines of the modern marketplace - every aspect of digital marketing is covered in this book.
It will rebuild your idea of customer orientation in the digital age while imposing an intense focus on spotting new trends and capitalizing on them before your competitors. Following the basics, we delve deeper into complex themes such as market segmentation, target marketing, and positioning, unveiled to the reader with ease of understanding. Our subsequent part, 'Creating the Marketing Mix', brings these together in terrific tandem - delivering a comprehensive mix for your business to profit from. No book on marketing would be complete without a proper elucidation of pricing, distribution, and promotion strategies.
Whether to go with cost or value-based pricing decisions, how you should segment the marketplace, or managing the supply chain, you'll never lack answers with our comprehensive exploration. Moreover, we break downtrends like Influencer Marketing, SEO, and the importance of using Google Trends in the 'Digital Marketing and Social Media' segment. Towards the end, introducing invaluable topics such as 'Evaluating and Managing Marketing Performance', helps emerging marketers with tips on how best to direct their efforts and funds.
In the grand finale, aspects of emerging trends are revealed and managing such trends as well as tackling the future challenges in marketing - Everything set to step out beyond the ordinary realm of marketing knowledge. Let 'Marketing' illuminate the path to a promising marketing journey, crafted with business success in mind, intertwined with the digital world savviness for the fast-paced aspiring marketers across the globe.
It offers readers a compelling insight into the marketing of the future. Uncover the secrets to excel in this vast field of endless opportunities through this easy-to-understand, vivid comprehensive dive into exhilarating modern marketing.