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As a brand's signature, a successful logo expresses a pithy, memorable message about the brand in one succinct symbol. This visually compelling anthology of creative insights inspires design solutions that capture the public's attention and create a powerful first impression of a brand. With logos from fields as diverse as business, food & beverage, art, culture and media, this volume is an invaluable dose of ingenuity and fresh ideas for all graphic designers and their clients.
