International Business Strategy - Rethinking the Foundations of Global Corporate Success - Grand Format

This is the first textbook on international business strategy that combines analytical rigour and true managerial insight on the functioning of large multinational enterprises (MNEs). With unique commentary on forty-eight seminal articles published in the Harvard Business Review, Sloan Management Review and California Management Review over the past three decades, the book shows how these can be applied to real businesses engaged in international expansion programmes, especially as they venture into high-distance markets.
The second edition has been thoroughly updated and features : greater coverage of emerging markets with a new chapter and seven new cases ; existing cases are updated in the light of recent developments ; improved learning features support students, including 'management takeaways' and key lessons that can be applied to MNEs ; short case examples illustrate key points.