Common Sense Copywriting for Your Business - MAKING WORDS WORK BOOKS, #1 - E-book - ePub

You can't be in business and keep it to yourself unless, of course, you're Secret Service, in which case, different rules! The rest of us know you have to tell people what you do, how good you are and why they should pay you. After all, who better to be enthusiastic and excited about your business than you? You know every inch of it can be completely authentic, and naturally, have a vested interest in getting your message out there. But there's never an approach to anything that suits everyone, and thinking and writing about your business is no exception.
What works well for others might not tick your boxes, so I've simply herded together loads of options, opinions, examples and suggestions. Some will make sense and nestle in like long-lost loves, others won't, and if something feels wrong for you, it probably is. This isn't a step-by-step How To, more of a Why Not Look At It This Way? It's based on more years of writing for and building businesses than I care to mention, In this book, you'll find no absolute rights, wrongs, or rules, you will such things as: Not murdering your message Marketing Hits & Myths Creating Killer Copy Lines Public Speaking or Root Canal Treatment? I hope some of what I've put together will nudge you to approach things from new angles, encourage you to trust your own instincts, help avoid unpleasantly expensive pitfalls and give you ideas on how to make words work harder for you. "As someone in the copywriting business for years, I really recommend this - both as a good read and as one packed full of ideas for thinking about how you market your business." ~ Sue Purbrick