User-Centered Web Design

The most effective websites are those that can attract and keep customers by being user-friendly and easy to, navigate - using a website is a discretionary activity, where the user is king and can easily move elsewhere if presented with ambiguities or confusing options. Websites MUST be designed with the user as the primary concern if they are to succeed. User-Centered Web Design is an original and practical guide to designing or transforming successful interactive websites, focussing on designing for the end-user. In a concise, readable text it presents an overview of user-centered interactive website project management and design, providing practical advice and proven methodology, as well as ideas and tips for ensuring that the final design meets the needs of both client and end-user. This book questions the usefulness and purpose behind commonly used methods and thinking and will encourage you to develop more creative and user-centered solutions and to embrace more effective management of web design projects. User-Centered Web Design: * Offers clear, concise, practical wisdom on the design process * Covers new perspectives and techniques for designing successful web sites * Contains a wealth of tips, tricks and techniques for creative design * Is your personal web design workshop!