E-commerce. Business, technology, society (Relié)

Carol Guercio Traver, Kenneth-C Laudon

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  • Addison Wesley

  • Paru le : 06/12/2001
  • 1 million de livres à découvrir
  • Livraison à domicile à partir de 0,01 €
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57,60 €
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All information technology and business professionals need a solid grasp of the changing field of E-commerce. This book provides a powerful and compelling overview from two best-selling authors and experts in the field, Kenneth Laudon and Carol Traver. A Focus on the New E-commerce: This book addresses the evolution of E-commerce, including lessons from the post-March 2000 crash of E-commerce companies. The authors look at both successful and unsuccessful E-commerce ventures, providing a framework for critical thinking about the field. Business, Technology, and Society as Central Themes: This book captures the entire scope of E-commerce by probing the business issues, technology issues, and societal issues related to all topics. Every chapter contains three "Insight on" cases that focus on each one of these issues. Real Examples and Case Studies from Real Companies: This book is filled with real examples from leading E-commerce companies. Extensive cases at the end of each chapter analyze real companies. Three shorter cases in each chapter highlight the business, technology, and society themes.
    • The revolution is just beginning
    • E-commerce business models and concepts
    • The internet and world wide web: E-commerce infrastructure
    • Building an E-commerce web site
    • Security and encryption
    • E-commerce payment systems
    • E-commerce marketing concepts
    • E-commerce marketing communications
  • Date de parution : 06/12/2001
  • Editeur : Addison Wesley
  • ISBN : 0-201-74815-0
  • EAN : 9780201748154
  • Présentation : Relié
  • Nb. de pages : 762 pages
  • Poids : 1.435 Kg
  • Dimensions : 21,0 cm × 24,0 cm × 2,8 cm
Kenneth C. Laudon is a noted expert in the world of Information Systems and Technology. He is a Professor of Information Systems at New York University's Stern School of Business, where he teaches courses on Electronic Commerce, Managing the Digital Firm, Information Technology and Corporate Strategy, Professional Responsibility, and Organizational Theory and Information Systems. He is the founder of Azimuth Interactive, Inc., a leading developer and marketer of E-learning materials for higher education and corporate training. He has written twelve best-selling books on topics related to his courses. He brings five years of E-commerce executive experience in technology platform, Web site design, marketing, infrastructure, business process design, and strategy to this book. Carol Guercio Traver is General Counsel and Vice President of Business Development at Azimuth Interactive, Inc. A graduate of Yale Law School, Carol has co-authored several best-selling books on information technology, society, and business. As an executive at Azimuth, Carol brings more than five years of E-commerce experience in law, business development, and strategy to this book.

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