Magazines - A Complete Guide to the Industry

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Shirrel Rhoades et David e. Sumner - Magazines - A Complete Guide to the Industry.
Here is a concise overview of everything you want to know about the magazine production process, from the conception of article ideas through printing... Lire la suite
26,90 € Neuf
Expédié sous 2 à 4 semaines
Livré chez vous entre le 4 mars et le 18 mars
En librairie

Résumé

Here is a concise overview of everything you want to know about the magazine production process, from the conception of article ideas through printing and distribution. Looking at magazine publishing from the "micro" view – individual magazines – to the "macro" view – industry trends, history, and issues – this book contains chapters on how to launch a new magazine and write a business plan. Magazines : A Complete Guide to the Industry is ideal for students in magazine editing, management, and publishing courses ; entrepreneurs who want to launch a new magazine ; or magazine staff members who are new to the industry.

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À propos des auteurs

The Authors : David E. Sumner is Professor of Journalism and head of the nationally recognized magazine program at Ball State University in Muncie, Indiana, where he has taught since 1990. He is the co-author of Feature and Magazine Writing : Action, Angle and Anecdotes (2005) and the author of Graduate Programs in Journalism and Mass Communication (1996). Shirrel Rhoades has held executive positions with Reader's Digest, Ladies' Home Journal, Redbook, Harper's, Scholastic, and Marvel Entertainment.
He taught magazine management for seventeen years at New York University's Center for Publishing, and he continues to consult in the magazine industry.

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