Global Capital, Local Culture - Transnational Media Corporations in China

Name: Global Capital, Local Culture
Price: 93.8 EUR
Availability: Instock
Author: Anthony y.h. Fung
ISBN: 9780820495019

Anthony y.h. Fung

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Anthony y.h. Fung - Global Capital, Local Culture - Transnational Media Corporations in China.

This book examines the way transnational media companies have entered the Chinese entertainment market. Based on the author's ethnographic work and over... Lire la suite

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This book examines the way transnational media companies have entered the Chinese entertainment market. Based on the author's ethnographic work and over 100 interviews with senior executives in global media corporations, including Warner Bros. Pictures, Viacom's MTV Channel, and Nickelodeon and News Corporation's Channel V, the book analyzes the concrete globalization/localization strategies of these corporations and how they cope with the various political and economic constraints of working in China.

Date de parution

01/07/2008
Editeur

Peter Lang
Collection

Popular Culture and Everyday L
ISBN

978-0-8204-9501-9
EAN

9780820495019
Nb. de pages

208 pages

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Biographie d'Anthony y.h. Fung

The Author : Anthony Y.H. Fung is an associate professor in the School of Journalism and Communication at the Chinese University of Hong Kong. He received his Ph.D. from the School of Journalism and Mass Communication at the University of Minnesota. His research interests include political economy of transnational media corporations, popular culture, and cultural studies.