Global Capital, Local Culture - Transnational Media Corporations in China

Note moyenne 
Anthony y.h. Fung - Global Capital, Local Culture - Transnational Media Corporations in China.
This book examines the way transnational media companies have entered the Chinese entertainment market. Based on the author's ethnographic work and over... Lire la suite
29,20 € Neuf
Expédié sous 2 à 4 semaines
Livré chez vous entre le 11 mars et le 25 mars
En librairie

Résumé

This book examines the way transnational media companies have entered the Chinese entertainment market. Based on the author's ethnographic work and over 100 interviews with senior executives in global media corporations, including Warner Bros. Pictures, Viacom's MTV Channel, and Nickelodeon and News Corporation's Channel V, the book analyzes the concrete globalization/localization strategies of these corporations and how they cope with the various political and economic constraints of working in China.

Caractéristiques

Avis libraires et clients

À propos de l'auteur

Biographie d'Anthony y.h. Fung

The Author : Anthony Y.H. Fung is an associate professor in the School of Journalism and Communication at the Chinese University of Hong Kong. He received his Ph.D. from the School of Journalism and Mass Communication at the University of Minnesota. His research interests include political economy of transnational media corporations, popular culture, and cultural studies.

Du même auteur

Les clients ont également aimé

Derniers produits consultés

Global Capital, Local Culture - Transnational Media Corporations in China est également présent dans les rayons

Decitre utilise des cookies pour vous offrir le meilleur service possible. En continuant votre navigation, vous en acceptez l'utilisation. En savoir plus OK
29,20 €