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To Sell is Human Regardless of your job title, if you take an honest look at your daily tasks, you'll likely discover that a significant portion, potentially over 40 percent, is spent on the art of persuading, convincing, and coaxing others to part with their resources in exchange for what you're trying to achieve. Essentially, moving others to action is, at its core, a form of selling. At first glance, the notion of being associated with sales may seem unappealing, especially if you've always regarded salespeople as smooth talkers who rely on charm alone. Fortunately, the world of sales has undergone substantial transformations in the past decade, challenging many long-standing assumptions about the profession. Whether we like it or not, every day we engage in the act of influencing others to exchange something they possess for something we offer.
