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Based in original research, this ground-breaking book challenges the age-old "wisdom" of the publishing industry. By blending over 60 years of influence research from the business and leadership field with nonfiction authorship, this little book doesn't just teach writing skills, it provides a fundamental paradigm shift for authors that takes their books to a whole new level. Experts and thought leaders will discover: What influence really is, why it matters, and how they can leverage it as an author; what the fundamental building blocks are to develop more powerful content far more easily, how the power of intentions guide content development to meet - or even exceed - goals and expectations, what really drives readers to take action in their lives, the biggest mistakes a new author can make, and much more!
