Strategy And The Business Landscape

Note moyenne 
Pankaj Ghemawat - Strategy And The Business Landscape.
In association with David J Collis, Jan W Rivkin, and Gary P Pisano. Strategy and the Business Landscape offers a contemporary yet historically grounded... Lire la suite
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Résumé

In association with David J Collis, Jan W Rivkin, and Gary P Pisano. Strategy and the Business Landscape offers a contemporary yet historically grounded perspective on the field of strategy. The text reflects the version of Harvard's required Competition & Strategy course offered to MBA students. It combines up-to-date academic thinking with examples and insights drawn from consulting and significantly advances the treatment of strategic dynamics. The text portion of the book is compact and is supplemented with 10 class-tested Harvard Business School cases.

Sommaire

    • The Origins of Strategy
    • Mapping the Business Landscape
    • Creating Competitive Advantage
    • Anticipating Competitive and Cooperative Dynamics
    • Building and Sustaining Success

Caractéristiques

  • Date de parution
    06/12/2001
  • Editeur
  • ISBN
    0-201-35729-1
  • EAN
    9780201357295
  • Présentation
    Relié
  • Nb. de pages
    400 pages
  • Poids
    0.765 Kg
  • Dimensions
    19,4 cm × 24,0 cm × 2,0 cm

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