Exploring Strategy - Text and Cases - Grand Format

With over one million copies sold worldwide. Exploring Strategy has long been the essential introduction to strategy for the managers of today and tomorrow. From entrepreneurial startups to multinationals, charities to government agencies, this book raises the big questions about organisations - how they prosper, how they grow, how they innovate and how they change. The eleventh edition of Exploring Strategy has been comprehensively updated to help you : understand clearly the key concepts and tools of strategic management ; explore hot topics, including business models, corporate governance, innovation and entrepreneurship ; learn from case studies on world-famous organisations such as Alibaba, Apple, H&M.
Ryanair, Airbnb and Manchester United FC.