L'essentiel pour comprendre le marketing. Grandes écoles, BTS/IUT, UniversitéAurélie Tourmente22,50 €
La voix des consommateurs. Affirmation, impuissance ou ambivalence ?Oliviane Brodin, Joël MüllerGrand Format23,00 €
Haptic Sensation and Consumer Behaviour. The Influence of Tactile Stimulation in Physical and Online EnvironmentsMargot Racat, Sonia CapelliGrand Format64,19 €
Cahiers français N° 410, mai - juin 2019Le luxe, un fleuron nationalElodie LavignotteGrand Format8,00 €
Mastering Partial Least Squares Structural Equation Modeling (PLS - SEM) with SmartPLS in 38 HoursKen Kwong-Kay WongGrand Format13,10 €
Management and Marketing of Wine Tourism Business. Theory, Practice, and CasesMarianna Sigala, Richard N. S. RobinsonGrand Format171,19 €
#Instagramming. L'art de développer une marque de luxe sur InstagramSébastien GirardGrand Format24,90 €
International Consumer Behavior in the 21st Century. Impact on Marketing Strategy DevelopmentA. Coskun SamliGrand Format117,69 €
Storytelling with Data. A data visualization guide for business professionalsCole Nussbaumer KnaflicGrand Format41,70 €
Marketing 3.0. From Products to Customers to the Human SpiritPhilip Kotler, Hermawan Kartajaya, Iwan Setiawan23,49 €
Understanding Business Marketing And Purchasing. An Interaction Approach, 3rd EditionDavid Ford54,50 €
