Contemporary strategy analysis. Concepts, techniques, applications, 4th edition (Broché)

Robert-M Grant

Note moyenne : | 0 avis
Ce produit n'a pas encore été évalué. Soyez le premier !
  • Wiley-Blackwell

  • Paru le : 01/02/2002
  • 1 million de livres à découvrir
  • Livraison à domicile à partir de 0,01 €
  • Paiement sécurisé, débit à l'expédition
42,70 €
Neuf - Actuellement indisponible
Votre note
Currently one of the best-selling strategy texts for advanced undergraduates and MBA students, Contemporary Strategy Analysis has gained widespread recognition for its rigorous approach to business strategy analysis. Contemporary Strategy Analysis introduces students to the fundamental concepts and principles of strategy. The text reflects current academic thinking and management practice, and gives students the tools they need to formulate and implement strategies in order to enhance the performance of the organizations that they join. Now in its fourth edition, this exciting text has been thoroughly revised and updated. Special features of the fourth edition include: • increased coverage of value creation in electronic commerce and the strategy implications of information technology • a new section on the "New Economy" and what it means for competition and profit • the incorporation of recent contributions to strategy theory and strategy practice including: • the creation and development of organizational capability • winner-takes-all markets • network externalities and competition for standards • complexity and self-organization • strategic innovation • the relating of analytical frameworks to their real-world business applications • revised figures and applications, making the book even more user-friendly for both instructors and students. For sample chapters, an Instructors' Manual and PowerPoint slides visit
    • The concept of strategy
    • Goals, values, and performance
    • Analyzing the industry environment
    • Intra-industry analysis
    • Analyzing resources and capabilities
    • Organization structure and management systems
    • The nature and sources of competitive advantage
    • Cost advantage
    • Differentiation advantage
    • Industry evolution
    • Technology-based industries and the management of innovation
    • Competitive advantage in mature industries
    • Vertical integration and the scope of the firm
    • Global strategies and the multinational corporation
    • Diversification strategy
    • Managing the multibusiness corporation
    • Current trends in strategic management
  • Date de parution : 01/02/2002
  • Editeur : Wiley-Blackwell
  • ISBN : 0-631-23136-6
  • EAN : 9780631231363
  • Présentation : Broché
  • Nb. de pages : 551 pages
  • Poids : 0.965 Kg
  • Dimensions : 17,0 cm × 24,5 cm × 3,0 cm

Biographie de Robert-M Grant

ROBERT M. GRANT is Professor of Management at Georgetown University and Visiting Professor at City University, London. He is on the editorial boards of the Strategic Managementjournal and Long Range Planning. His business experience ranges from producing pork pies (Kraft Foods) and retreading tires (Firestone), to strategy consulting with American Express, ENI, and other comparues. He is also the coeditor of Cases in Contemporary StrategyAnalysis, Second Édition (Blackwell Publishers, 1999).

Nos avis clients sur

Avis Trustpilot

Contemporary strategy analysis. Concepts, techniques, applications, 4th edition est également présent dans les rayons

Robert-M Grant - .
Contemporary strategy analysis. Concepts, techniques, applications,...
42,70 €
Decitre utilise des cookies pour vous offrir le meilleur service possible. En continuant votre navigation, vous en acceptez l'utilisation. En savoir plus OK

Ne partez pas tout de suite...

Inscription newsletter