Summary: Leap - Review and Analysis of Schmetterer's Book

The must-read summary of Bob Schmetterer's book : "Leap : A Revolution in Creative Business Strategy". This complete summary of the ideas from Bob Schmetterer's book "Leap" explains the author's compelling revolutionary idea : instead of hiring an ad agency for your product, use the agency at the beginning of the process to develop a big Creative Business Idea (CBI) around which the company's strategy will be based.
The very best CBIs don't simply communicate what a brand stands for, but define it. This summary includes concrete examples to illustrate the benefits of using the author's strategy and how you can implement it. Added-value of this summary : - Save time - Understand key concepts - Expand your business knowledge To learn more, read "Leap" and discover the key to coming up with business ideas that define your brand and speak for themselves.