Summary: If You Build It Will They Come? - Review and Analysis of Adams' Book

The must-read summary of Rob Adams' book : "If You Build It Will They Come ? Three Steps to Test and Validate Any Market Opportunity". This complete summary of the ideas from Rob Adams' book "If You Build It Will They Come ? " shows that successful entrepreneurs don't just plunge in without doing their research : before investing money they prove that a market exists, and that the market is commercially viable.
This summary demonstrates that though this process is crucial, it need not be too difficult or time-consuming. A robust market validation process takes about 60-days and involves three steps : figure out whether or not your idea is worth pursuing by objectively evaluating your idea and the size of the potential market (2-3 days) ; reach out to your market and systematically gather data from multiple sources on what your future customers think of your idea (50 days) ; follow through and blast into the market by using the data you've gathered to launch, market and sell your product the smart way (7-8 days).
He takes the reader through specific steps in the process, and the questions an entrepreneur should ask. Added-value of this summary : - Save time - Understand the key concepts - Increase your business knowledge To learn more, read "If You Build It Will They Come ? " and discover a blueprint for savvy, common sense investment.