Marketing, Advertising and Public Relations in the Digital Age in Nigeria - Festschrift in Honor of Professor Idorenyin Udoesen Akpan

This book provides enriching theoretical and empirical perspectives to the principles and practices of digital marketing, advertising, and public relations in Nigeria. The various chapters contain insightful perspectives that would enhance understanding and discussions of the trends, opportunities and threats to digital marketing, advertising, and public relations, especially within the Nigerian context.
Authors of the various chapters draw insights not just from theoretical and empirical evidence, but also from their personal experiences with the fast-evolving trends in the digital revolution. Composed of thirteen chapters, the book provides revealing perspectives that would hopefully ignite further discussions.