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Traction "Traction" by Gino Wickman is a guide for entrepreneurs and business leaders to gain more control and organization in their businesses. The book introduces the Entrepreneurial Operating System (EOS), a framework that organizes business-related processes into six key components. Here's a brief overview of some of these components: 1. Vision: The book emphasizes the importance of a clear and well-defined vision, which includes defining core values, core focus, a 10-year target, marketing strategy, and setting goals for different time frames like 3 years, 1 year, and quarterly priorities. 2.
People: Wickman argues that having the right people in the right seats is crucial for business success. This involves aligning team members with the company's core values and ensuring they are in roles that match their abilities. 3. Data: Data-driven decision-making is another key aspect. The book suggests using a handful of key numbers on a weekly scoreboard to keep track of the business's vital signs, thereby helping in spotting problems, trends, and making necessary adjustments.
