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You are about to create your business, you have recently created it or you are already running your small business: this guide to getting started and to last is made for you. Filled with practical advice, expert advice and testimonials from entrepreneurs, this book will guide you and provide you with concrete solutions to build your success in the long term. · What are the ways to convince new prospects? · How to master and perfect the customer relationship? · Which marketing strategy to adopt? · How to retain customers and better meet their expectations? These are the questions answered in this book that will help you pass the 3-year mark and successfully grow your business.