Helping Customers to Buy Your Products - E-book - ePub

Helping Customers to Buy Your Products It has been proved that you'll sell more in the market if you talk about your product in the language the customer or prospective customer understands. This sentence is an extension of the substance of the bookIf you can weave a story around your product, it will act like a template for all your future selling encountersHelping Customers to Buy Your ProductsWith word-of-mouth promotions from their friends, and advertisement glitz through TVs and mobile phones bombarding 24X7, customers get confused after all they are also like one of us.
What to do and what not?Here is your duty to take charge and convince you why your product is the best. It is important for success in selling to focus on benefits. It is equally vital to keep the list of benefits to just two or three, no more. You must emphasize the uniqueness of the product or service to the buyer. You should be able to differentiate between your and your competitor's product/s.
A couple of examples will show how to elaborate on the uniqueness of the product in question. Instead of saying "This car has a reinforced safety top", you should say "This roof offers complete protection if the car rolls over."Instead of saying "If the car rolls over, you should say "there's a good chance you'll be unharmed.", Instead of saying "Here are the top 6 benefits of using our product", you should say "The two important things to keep in mind are", and then point out "Our software makes you many times more productive." And "Our customers report about a 40% reduction in costs, three times the industry average." Instead of saying "We can dramatically reduce your inventory costs", you should say something like "We help lower the inventory costs on an average by 25%."This is the essence of the book.
As you read and progress in picking up the threads, you will start emphasizing the product's value instead of selling. There are people sitting in the market shouting from rooftops, "Here I am with money in my pocket ready to buy your product, convince me of the benefits the product will offer me. If you do that successfully, all that is left to be done is to give money to you.  Selling techniques come to you through the following chapters:1.
The Art and Science of Selling2. Show Value to Customers3. Be Original and Responsive4. Show Value; Don't Sell5. Make Use of Social Networking6. Grow Business through E-Mail Marketing7. Build Confidence in Customers8. Master Your Niche9. Stay Honest10. Give Away for Free I wish you all the best. If you need or have a concern, please write to me at binay.srivastava@gmail.comBinay Srivastava