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In "Compete on Awesome, Not on Price, " Susan Frew presents an innovative blueprint for thriving in today's fast-paced business environment. This book is more than a chronicle of turning a modest startup into a flourishing multi-million dollar venture; it showcases Frew's prowess as an AI 'super user' and her groundbreaking strategies in "Recruiting for a New Generation." Frew's expertise in AI isn't just theoretical; she applies it pragmatically to supercharge business operations, marketing, and customer engagement.
Her book demystifies these advanced technologies, illustrating how to harness AI for competitive edge and operational efficiency. A central theme of the book is the modern workforce, particularly Millennials and Gen Z. Frew delves into their psyche, offering actionable insights and real-life examples to attract, retain, and motivate these younger employees. Her unique perspective and strategies highlight how effective and transformative these new recruiting approaches can be. "Compete on Awesome" combines humor, wisdom, and practical strategies.
Frew shares her journey, combining personal anecdotes with advice on networking, customer service excellence, team building, and leveraging tech advancements. But Frew goes beyond theoretical musings. She provides practical steps, reflective prompts, and comprehensive guides, making this book a valuable tool for entrepreneurs and business leaders. It's a deep dive into building a business that competes and excels in today's market. Moreover, Frew harnesses her experiences with ADHD and traumatic brain injury, viewing them as superpowers that have shaped her unique business perspective.
This personal touch adds depth to the book, illustrating how perceived challenges can be transformed into strengths. Ideal for entrepreneurs, startups, or business leaders navigating today's complex business terrain, "Compete on Awesome" is more than a book; it's a clarion call to innovate, inspire, and lead. Get ready to elevate your business to unprecedented heights with "Compete on Awesome., Not on Price"