Logos are everywhere. You can't walk clown a supermarket aisle, open a magazine, drive clown the highway or turn on the TV without being pummeled with graphic IDs that shout, "Apple Computers!" or "Nike!" or "Purina!" Now see where great logos, symbols and icons came from. If you want to understand what makes them "tick"-what makes them good-then look here. This is not your typical collection of neat and polished, finished designs. This book steps into the international studios of top designers as ideas happen-to show you what worked, what didn't, and why. You'll even get an "up-close and personal look" at the making of symbols and icons-two fast growing, but rarely covered, fields of design. Inside, 26 case studies illustrate the evolution of logos, symbols and icons created for a variety of clients, from small, start-up businesses to large, multi-million dollar corporations. You'll get the whole creative story-from the initial client briefing, through early roughs and intermediary sketches, to the ultimate, finished design. Don't miss this rare, real-world look at how designers sum up a business or a product in a single, graphic signature.