How to Design Logos, Symbols and Icons (Relié)

Gregory Thomas

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  • North Light Books

  • Paru le : 01/01/2000
  • 1 million de livres à découvrir
  • Livraison à domicile à partir de 0,01 €
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36,20 €
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Logos are everywhere. You can't walk clown a supermarket aisle, open a magazine, drive clown the highway or turn on the TV without being pummeled with graphic IDs that shout, "Apple Computers!" or "Nike!" or "Purina!" Now see where great logos, symbols and icons came from. If you want to understand what makes them "tick"-what makes them good-then look here. This is not your typical collection of neat and polished, finished designs. This book steps into the international studios of top designers as ideas happen-to show you what worked, what didn't, and why. You'll even get an "up-close and personal look" at the making of symbols and icons-two fast growing, but rarely covered, fields of design. Inside, 26 case studies illustrate the evolution of logos, symbols and icons created for a variety of clients, from small, start-up businesses to large, multi-million dollar corporations. You'll get the whole creative story-from the initial client briefing, through early roughs and intermediary sketches, to the ultimate, finished design. Don't miss this rare, real-world look at how designers sum up a business or a product in a single, graphic signature.
  • Date de parution : 01/01/2000
  • Editeur : North Light Books
  • ISBN : 0-89134-915-4
  • EAN : 9780891349150
  • Présentation : Relié
  • Nb. de pages : 141 pages
  • Poids : 0.855 Kg
  • Dimensions : 22,6 cm × 28,9 cm × 1,5 cm

Biographie de Gregory Thomas

For over 20 years, Gregory Thomas has been the owner and principal of Gregory Thomas Associates, a Santa Monica based design consultancy that specializes in corporate communications literature and direct response materials. The award-winning company produces a diverse range of strategic marketing support collateral for an international client list that includes CBS, IBM, Levi Strauss & Co., Yale University, the Austrian National Tourist Office and MCA/Universal Pictures. For the post three years, Thomas has served as Acting Chair of Graphic Design at the Art Center College of Design in Pasadena. For the post six years, he maintained the position of Instructor of Identity Systems there. Mr. Thomas now divides his time between his graphic design firm and as Adjunct Professor in the School of Fine Arts and the Annenberg School for Communication at the University of Southern California.

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Gregory Thomas - How to Design Logos, Symbols and Icons.
How to Design Logos, Symbols and Icons
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