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Where does great culture come from ? How do you build and sustain it in your group, or strengthen a culture that needs fixing ? In The Culture Code, Daniel Coyle goes inside some of the world's most successful organizations—including Pixar, the San Antonio Spurs, and the U.S. Navy's SEAL Team Six—and reveals what makes them tick. He identifies three key skills that generate cohesion and cooperation, and explains how diverse groups learn to function with a single mind.
Drawing on examples ranging from Internet retailer Zappos to the comedy troupe Upright Citizens Brigade, Coyle offers specific strategies that trigger learning, spark collaboration, build trust, and drive positive change. Coyle unearths helpful stories of failure that illustrate what not to do, troubleshoots common pitfalls, and shares advice about reforming a toxic culture. Combining leading-edge science, on-the-ground insights from world-class leaders, and practical ideas for action, The Culture Code offers a road map for creating an environment in which innovation flourishes, problems get solved, and expectations are exceeded.
No matter the size of the group or the goal, this book can teach you the principles of cultural chemistry that transform individuals into teams that can, together, accomplish amazing things.