Paul Smith is managing director of the Multimedia Marketing Consortium. He is a best-selling business author, runs seminars in both Europe and the USA, produces films on PR and has worked in both consumer and industrial markets.
Chris Berry lectures at London Guildhall University, is 'virtual
professor' on all the Multimedia Marketing Consortium's 10 CD ROMS, produces audiotapes on marketing, and has an industrial marketing background.
Alan Pulford is the marketing director of the Multimedia Marketing Consortium, is visiting lecturer at Manchester Metropolitan University, Senior Academic Adviser to the Chartered Institute of Marketing, and has a background in both consumer and industrial marketing.