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Through a who's who of methodologists, this book introduces students to the big picture of qualitative research - both the "why" and the "how to" of getting started, selecting a method, conducting research and analysing data. With practical tips, summaries, exercises and further reading, each chapter is like a masterclass from a leading scholar in qualitative research. New to the fourth edition : a streamlined structure to guide readers step-by-step through the research process ; a substantial new section with four chapters on how to collect and analyse online data ; a new chapter on reflexive ethnography ; more hands-on advice on how to conduct research at every stage, making this a perfect field handbook ; updated reading lists provide a go-to guide of literature and help improve citations.
The most comprehensive qualitative research book available, this is the perfect all-in-one companion for any student embarking on a qualitative research course or project.