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The official printed archive of Palace Skateboards' online product descriptions Since their arrival online, the Palace product descriptions have built a cult following. Full of wit, pathos, social commentary and unabashed opinion, the descriptions eschew practical details ; instead, a hoodie is explained with 'EAT SOME - VEGETABLES - YOUR SKIN - LOOKS BARE - GREY MARL' ; aT-shirt is 'SQUID YES - OCTOPUS NO'.
At once jokey toilet book and earnest coffee-table opus, this funny and honest volume collects more than 3,000 of these reflections, together serving as an essential record of an online phenomenon. Elevates the product descriptions from their fleeting digital existence to the printed page where they can be properly enjoyed by fans, new readers and collectors alike. Organized into 22 tongue-in-cheek themes, including Animals, Etiquette, Philanthropy, Romance and Travel, the descriptions are interspersed with shots of highly coveted Palace products as well as behind-the-scenes photography.
Authored by Palace co-founder, Lev Tanju, writer and filmmaker whose inimitable style essentially tore up the copywriting rulebook. The first comprehensive book offering from Palace, a brand revered for its authentic, irreverent spirit and heavy-hitting collaborations with the likes of Adidas, Calvin Klein, Moschino, Ralph Lauren and Stella Artois.
