B to B Branding - Creating synergies in the value chain

Name: B to B Branding
Price: 39.9 EUR
Availability: OutOfStock
Author: Philippe Malaval
ISBN: 9782804184636

Edition en anglais

Christophe Bénaroya

Cécile Janet

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Philippe Malaval et Christophe Bénaroya - B to B Branding - Creating synergies in the value chain.

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The main goals of this book is to provide companies, schools and universities support to better promote their brands. The challenge for organizations... Lire la suite

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The main goals of this book is to provide companies, schools and universities support to better promote their brands. The challenge for organizations is to win the battle for visibility "in order to put an end to their anonymity status."

Date de parution

07/03/2014
Editeur

De Boeck
ISBN

978-2-8041-8463-6
EAN

9782804184636
Présentation

Broché
Nb. de pages

206 pages
Poids

0.365 Kg
Dimensions

17,0 cm × 24,0 cm × 1,1 cm

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Christophe Bénaroya, graduated from Toulouse Business School, PhD in Management Science, is Professor of Marketing, after several years in the corporate field. He is in charge of the Marketing Management and Communication Paster, and the B2B Programme. Consultant for several indusrial companies, he is notably the co-author with Philippe Malaval of Aerospace Marketing Management and BtoB Brands, and the co-author of Sales Efficiency in BtoB.