Search Analytics for Your Site - Conversations With Your Customers

  • Rosenfeld Media

  • Paru le : 06/07/2011
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Any organization that has a searchable web site or intranet is sitting on top of hugely valuable and usually under-exploited data: logs that capture what... > Lire la suite
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Any organization that has a searchable web site or intranet is sitting on top of hugely valuable and usually under-exploited data: logs that capture what users are searching for, how often each query was searched, and how many results each query retrieved. Search queries are gold: they are real data that show us exactly what users are searching for in their own words. This book shows you how to use search analytics to carry on a conversation with your customers: listen to and understand their needs, and improve your content, navigation and search performance to meet those needs.
  • Date de parution : 06/07/2011
  • Editeur : Rosenfeld Media
  • ISBN : 978-1-933820-04-0
  • EAN : 9781933820040
  • Format : Multi-format
  • Nb. de pages : 224 pages
  • Caractéristiques du format Multi-format
    • Pages : 224
  • Caractéristiques du format PDF
    • Protection num. : pas de protection
  • Caractéristiques du format ePub
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Biographie de Louis Rosenfeld

Lou Rosenfeld is an independent information architecture consultant. He has been instrumental in helping establish the field of information architecture, and in articulating the role and value of librarianship within the field. Lou played a leading role in organizing and programming the first three information architecture conferences (both ASIS&T Summits and IA 2000). He also presents and moderates at such venues as CHI, COMDEX, Intranets, and the web design conferences produced by Miller Freeman, C|net and Thunder Lizard.
He teaches tutorials as part of the Nielsen Norman Group User Experience Conference.

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