Gamification by Design - Implementing Game Mechanics in Web and Mobile Apps

Gabe Zichermann, Christopher Cunningham

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  • O'Reilly Media

  • Paru le : 12/08/2011
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What do Foursquare, Zynga, Nike+, and Groupon have in common? These and many other brands use gamification to deliver a sticky, viral, and engaging experience to their customers. This book provides the design strategy and tactics you need to integrate game mechanics into any kind of consumer-facing website or mobile app. Learn how to use core game concepts, design patterns, and meaningful code samples to create a fun and captivating social environment. Whether you're an executive, developer, producer, or product specialist, Gamification by Designwill show you how game mechanics can help you build customer loyalty. - Discover the motivational framework game designers use to segment and engage consumers - Understand core game mechanics such as points, badges, levels, challenges, and leaderboards - Engage your consumers with reward structures, positive reinforcement, and feedback loops - Combine game mechanics with social interaction for activities such as collecting, gifting, heroism, and status - Dive into case studies on Nike and Yahoo!, and analyze interactions at Google, Facebook, and Zynga - Get the architecture and code to gamify a basic consumer site, and learn how to use mainstream gamification APIs from Badgeville "Turning applications into games is a huge trend.
This book does a great job of identifying the core lasting principals you need to inspire your users to visit again and again." -Adam Loving Freelance Social Game Developer and founder of Twibes Twitter Groups
  • Date de parution : 12/08/2011
  • Editeur : O'Reilly Media
  • ISBN : 978-1-4493-9794-4
  • EAN : 9781449397944
  • Format : Multi-format
  • Nb. de pages : 208 pages
  • Caractéristiques du format Multi-format
    • Pages : 208
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Mr. Chris Cunningham, PE is currently serving as an Interim Director with the Institute for Transportation Research and Education at North Carolina State University. His areas of expertise are in transportation safety and operations, with focus areas in the research and training domains. Specifically, Cunningham regularly works in the areas of safety analysis, asset management, ITS applications, pedestrian and bicycles, alternative intersections and interchanges, and traffic signal timing and optimization.
Currently, Mr. Cunningham has fourteen years of professional experience and has conducted numerous training and research activities at the municipal, state, and national levels and serves as a member and friend on many committees in these areas as well. In 2010, he served as co-editor for the 2nd Edition of the ITE Manual of Transportation Studies alongside the other two authors of this book.

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