Take advantage of mobile commerce to generate more demand, traffic, and sales for your products and services. This unique cookbook provides a collection of practical recipes you can put to use in every step of the mobile customer lifecycle. You'll learn how to add features and functionality through a wide set of eBay APIs-including Magento, Milo, eBay, PayPal, RedLaser, Hunch, and ql.io.
Each chapter focuses one aspect of the lifecycle.
- Help customers find your product through reviews, targeted search options, and eBay marketplace listings
- Customize a Magento storefront and provide customers with a single sign-on option to enhance product presentation
- Streamline purchases with options such as auto-generating coupons and preapproved payments
- Automate order processing, extend shipping options, and leverage PayPal chained payments to handle multiple suppliers
- Take advantage of QR codes, produce customer "taste graphs, " and use ql.io mash ups to provide visitors with social recommendations