Global e-Commerce. Text and Cases (Broché)

Ali Farhoomand

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  • Pearson

  • Paru le : 06/12/2001
  • 1 million de livres à découvrir
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47,40 €
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We are in the midst of a paradigmatic shift, witnessing the emergence of a new business ecosystem governed by rime-tested principles but shaped and influenced by a new set of rules. Understanding this emerging business ecosystem requires certain gestalt shifts - a new way of looking at things without forgetting past practices and their rote in the emerging environment. Global e-Commerce: Text and Cases builds theory, fundamentals and structure to show how business models are being transformed by the evolving business order. It combines the traditional business and economics concepts and the emerging principles and theories to draw a blueprint for the network economy. It also uses a set of case studies to show how companies can use the market space to expand their market reach, minimise costs, shorten production and ordering cycle rime, and ultimately enhance customer value and loyalty. Global e-Commerce uses a rich mix of 16 case studies of companies operating in different parts of the world to highlight specific contexts within which the new business order is taking shape. These analytical and decision-oriented cases are written based on specific teaching objectives and used to further reinforce the application of concepts in the book. The book also includes an up-to-date set of company vignettes to highlight a particular problem or challenge. Through confluence of theory and practice, Global e-Commerce provides students with an opportunity to first conceptualise, analyse and synthesise, and then practically apply relevant theories and concepts in a real-life context, rich business environment.
    • This revised and substantially updated new edition builds on the manifold strengths-the wealth of real-world-based Applications; the step-by-step Solved Problems; the clear coverage of basic theory; the in-depth discussion of game theory-of its "widget-free" predecessor
    • What's New in the Second Edition? Fine-tuned organization that moves the analysis of pricing up in the chapter sequence to follow immediately after the discussion of monopoly
    • 21 new Applications spotlighting such newsworthy recent issues as Internet taxes and baseball ticket-pricing strategies, and 29 updated Applications
    • Several new, longer examples in the text narrative, including lively analysis of Sony's pricing strategies for its robot dog Aibo
    • New end-of-chapter problems, many of them based on recent events.
  • Date de parution : 06/12/2001
  • Editeur : Pearson
  • ISBN : 0-13-061229-4
  • EAN : 9780130612298
  • Présentation : Broché
  • Nb. de pages : 640 pages
  • Poids : 0.975 Kg
  • Dimensions : 17,8 cm × 23,5 cm × 3,0 cm

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Global e-Commerce. Text and Cases
47,40 €
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