Invent the Future

The contemporary business landscape has transcended the familiar descriptors of the late 20th century. We have moved beyond the Volatility, Uncertainty, Complexity, and Ambiguity (VUCA) that characterized the post-Cold War era and have entered what futurist Jamais Cascio terms a BANI environment: Brittle, Anxious, Non-linear, and Incomprehensible. In this new reality, systems that appear strong on the surface can shatter without warning (Brittle); the sheer speed of change generates a pervasive sense of helplessness (Anxious); cause and effect are increasingly disconnected (Non-linear); and the scale of events often defies logic (Incomprehensible).