Writers on Strategy and Strategic Management. The theory of strategy and the practice of strategic management at enterprise, corporate, business and functional levels, 2nd edition (Broché)

J-I Moore

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  • Penguin Books

  • Paru le : 16/05/2001
  • 1 million de livres à découvrir
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18,45 €
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From the time when its conceptual foundations were laid in the 1960s, strategic management's theory and practice have been subjected to intensive research, development and argument by both the business and academic worlds. In this completely updated edition of his classic study, Jack Moore cuts through the mass of material on the subject to present the key ideas of leading authorities in the sector. In addition to the work of established thinkers, such as Andrews, Chandler, Ansoff and Porter, this new edition includes, for the first time, analyses of the thinking of Kenichi Ohmae, Gerry Johnson and Kevan Scholes, and Gary Hamel and C. K. Prahalad, while keeping the reader abreast of the most recent writings of Stuart Slatter and David Lovett, the (post-Henderson) Boston Consulting Group, and Henry Mintzberg and his McGill colleagues. Writers on Strategy and Strategic Management is a work as intellectually stimulating as it is firmly rooted in the realities of business experience. It is essential reading for business and management students, as well as being an invaluable sourcebook for managers in the workplace.
  • Date de parution : 16/05/2001
  • Editeur : Penguin Books
  • ISBN : 0-14-028444-3
  • EAN : 9780140284447
  • Présentation : Broché
  • Nb. de pages : 320 pages
  • Poids : 0.275 Kg
  • Dimensions : 13,0 cm × 19,8 cm × 1,8 cm

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