First and foremost, this book is a thoroughly practical, cross-cultural guide to working with Arab cultures, written with the western reader in mind. It focuses more on key differences than similarities, issues that Westerners will find puzzling, unusual or difficult to cope with. It is based on years of experience and a long lost of frequently asked questions. It addresses Western perceptions and misconceptions of Arabs, Islam and the Arab world as well as some key Arab perceptions of the West. Many practical tips are given on a variety of issues, from exchanging appropriate gifts to negotiating techniques.