The best-selling Built to Last answered the question of what it takes to build an enduring great company from the ground up. Good to Great answers an even more compelling question: `Can a good company become a great company and, if so, how?' After a five-year research project, Collins concludes that good to great can and does happen. In this book, he uncovers the underlying variables that enable any type of organization to make the leap from good to great while other organizations remain only good. Rigorously supported by evidence, his findings are surprising - at times even shocking - to the modern mind. Good to Great achieves a rare distinction: a management book full of vital ideas that reads as well as a fast-paced novel.