Darwinism in a Consumer-Driven World

Erik Campanini, Kyle Hutchins

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  • Paru le : 30/04/2014
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This practical guide explores the boundaries of this new consumer-driven world involved by the digital technology, selecting the most relevant examples of transformation projects.
  • Date de parution : 30/04/2014
  • Editeur : Pearson
  • ISBN : 978-2-7440-5733-5
  • EAN : 9782744057335
  • Format : ePub
  • Nb. de pages : 252 pages
  • Caractéristiques du format ePub
    • Pages : 252
    • Taille : 4 022 Ko
    • Protection num. : Contenu protégé
    • Transferts max. : 6 Autorisé(s)
    • Imprimable : Non Autorisé
    • Copier coller : Non Autorisé
This practical guide explores the boundaries of this new consumer-driven world involved by the digital technology, selecting the most relevant examples of transformation projects.
Erik Campanini has almost 20 years of experience in digital marketing, sales and customer management. Erik assists Internet pure players as well as global firms in their digital transformation on three major focuses : top l ine development, process transformation and innovation. As a certified coach, he also helps large firms face cultural changes in the consumer-driven world. Erik facilitates a Global Digital Center of Excellence within BearingPoint, a leading edge incubator to share with its clients emerging trends.
Kyle Hutchins leads Customer Experience at West Monroe Partners. He has spent over 15 years advising clients in both a management consulting, and digital agency capacity. He is an executive facilitator with a track record of «in-market» results for world class brands. Kyle designs and implements revenue optimization strategies that integrate brand, operations and technology to achieve effortless customer interactions.

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Darwinism in a Consumer-Driven World
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