The marketing game. How the world's best companies play to win (Relié)

Eric Schultz

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  • Kogan Page

  • Paru le : 01/08/2000
  • 1 million de livres à découvrir
  • Livraison à domicile à partir de 0,01 €
  • Paiement sécurisé, débit à l'expédition
38,11 €
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If you've ever suspected your competition knew something you didn't, you were probably right. In this breakthrough book, marketing veteran Eric Schulz shows you the most powerful marketing techniques and strategies being used by today's marketing leaders. Whether you own a small business or work at a large corporation, "The Marketing Game" will work for you. You'll learn in a clear and straightforward way how easy it can be to outsmart your competitors. "The Marketing Game" is packed with new marketing revelations, including : brainstorming techniques proven to be five times more effective at getting results ; product positioning and branding strategies that will give you a competitive edge ; the Six Deadly Sins of Advertising revealing traps to avoid when communicating with your customers ; the Three Ingredients of Great Promotions ; the Big Bang Theory for creating sensational special events. The world's greatest marketing companies - from Coca-Cola to Procter & Gamble to Disney - succeed because they know their customers and how to reach them. With "The Marketing Game" as your guide, you'll be able to use the same techniques to create your own unbeatable marketing game plan.
    • Mission is possible
    • Mo'better brainstorming
    • What consumer research won't tell you
    • The best-kept secret of branding
    • The new products underworld
    • How you can know that the Price is right
    • Unfair advantage : how to own a category
    • Simple steps to powerful packaging
    • Solving the merchandising and distribution mystery
    • Cracking the code to great advertising
    • The six deadly sins of advertising
    • Solving the public relations puzzle
    • The hush-hush world of trade promotions
    • What you don't know about consumer promotions
    • The secrets to effective sports sponsorships
    • Concealed tactics for leveraging alliances
    • What coke doesn't want you to know about special event
    • The hidden benefits of licensing.
  • Date de parution : 01/08/2000
  • Editeur : Kogan Page
  • ISBN : 0-7494-3198-9
  • EAN : 9780749431983
  • Présentation : Relié
  • Nb. de pages : 290 pages
  • Poids : 0.625 Kg
  • Dimensions : 16,0 cm × 24,0 cm × 2,2 cm

Biographie d'Eric Schultz

Eric Schultz is a veteran of marketing competition at the very highest levels - as a director of marketing for The Coca-Cola Company and marketing executive for Procter & Gamble and The Watt Disney Company. He is currently a consultant in Washington, DC.

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