Catel et Bocquet retracent le destin de la fascinante Joséphine Baker dans un magnifique roman (bio)graphique tout en noir et blanc. En 500 pages, les auteurs nous dévoilent toutes les facettes de cette femme emplie de convictions : muse de nombreux artistes, militante contre la ségrégation raciale, agent du contre-espionnage de la France Libre, mère adoptive d’une douzaine d’enfants venus d’horizons divers… elle était décidément bien plus qu’une danseuse de cabaret affublée d’une ceinture de bananes...
Submit now: designing persuasive Web sites teaches you what it means to go beyond usability and to make your web site as persuasive as possible. Using real-world examples - augmented by clear, visual explanations - this book is full of practical advice you can immediately incorporate into your site to convert visitors into customers.
Everyone who is anyone working on a web site - from marketers to designers to developers - will gain a new perspective on web site design that focuses on helping users transact on the web.
Submit now teaches you how to:
• Maximize the conversion rate of turning site visitors into customers
• Move users along a decision path to get them to do what you want them to do
• Design a web site by focusing on four types of users
• Learn the elements of persuasion that you can incorporate into your web site to influence site visitors to transact
Andrew Chak is a user-experience design consultant and has designed web sites for American Express, IBM, General Motors, Fleet Bank, CIBC, Thomas Cook, New York Life, Blue Cross, and Metavante. He is a top-rated speaker at web usability and design conferences and has lectured throughout North America. His multi-disciplinary background as a graphic interface designer and an industrial engineer gives him a holistic perspective on site design.