Le nouveau Cherche et trouve de Little Urban, aussi coloré, déjanté et diablement amusant que le premier (A la recherche de la Carotte bleue), en très très grand format pour le plaisir de tout-petits !!! (Et des plus grands, qui trouvera en premier ?)
Submit now: designing persuasive Web sites teaches you what it means to go beyond usability and to make your web site as persuasive as possible. Using real-world examples - augmented by clear, visual explanations - this book is full of practical advice you can immediately incorporate into your site to convert visitors into customers.
Everyone who is anyone working on a web site - from marketers to designers to developers - will gain a new perspective on web site design that focuses on helping users transact on the web.
Submit now teaches you how to:
• Maximize the conversion rate of turning site visitors into customers
• Move users along a decision path to get them to do what you want them to do
• Design a web site by focusing on four types of users
• Learn the elements of persuasion that you can incorporate into your web site to influence site visitors to transact
Andrew Chak is a user-experience design consultant and has designed web sites for American Express, IBM, General Motors, Fleet Bank, CIBC, Thomas Cook, New York Life, Blue Cross, and Metavante. He is a top-rated speaker at web usability and design conferences and has lectured throughout North America. His multi-disciplinary background as a graphic interface designer and an industrial engineer gives him a holistic perspective on site design.