Steve Morris is the senior partner at the Burton Morris Consultancy and has worked with many major corporations including Visa International, Motorola, Lloyds TSB and Sainsbury's. Paul Dickinson is Research Director of Rufus Leonard, a new media specialist with clients including BT, Diageo, Mercedes, Shell and Royal Mail. He is also Director of the Digital Media Research Laboratory, established by Cable & Wireless and Lloyds TSB.