Key concepts in marketing

Name: Key concepts in marketing
Price: 14.9 EUR
Availability: Instock
Author: Jonathan Sutherland
ISBN: 9781403915276

Edition en anglais

Diane Canwell

Note moyenne

Donner le premier avis

Jonathan Sutherland et Diane Canwell - Key concepts in marketing.

At its heart, marketing seeks to identify, satisfy and supply customers' expectations, their needs and their wants. It is innovation that drives marketing,... Lire la suite

14,90 € Neuf

Expédié sous 2 à 4 semaines

Livré chez vous entre le 28 mai et le 11 juin

En librairie

At its heart, marketing seeks to identify, satisfy and supply customers' expectations, their needs and their wants. It is innovation that drives marketing, and the business world is continually indebted to developments in the field of marketing, a truly vibrant area full of ideas, true professionals and many with the ability to think and act laterally. This book provides an accessible and comprehensive guide to the major themes, concepts, terms and theorists encountered in marketing.

Date de parution

01/01/2004
Editeur

Palgrave Macmillan
Collection

Palgrave key concepts
ISBN

1-4039-1527-X
EAN

9781403915276
Présentation

Broché
Nb. de pages

310 pages
Poids

0.41 Kg
Dimensions

13,5 cm × 21,5 cm × 1,5 cm

Écoutez ce qu'en disent nos libraires !

Jonathan Sutherland and Diane Canwell are both experienced writers. They are the authors of a number of successful key reference and textbooks, including Marketing Campaigns, Organisation Structures and Processes and Foundation Business. They are both former lecturers specializing in business studies and are now full-time writers