Accelerating customer relationships. Using CRM and relationships technologies (Relié)

Ronald-S Swift

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  • Pearson

  • Paru le : 11/10/2000
  • 1 million de livres à découvrir
  • Livraison à domicile à partir de 0,01 €
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48,60 €
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In Accelerating Customer Relationships, a world-renowned CRM expert shows you how to build knowledge "InfoStructures" that deliver breakthrough profitability and customer loyalty. Ron Swift walks you step-by-step through integrating all customer "touchpoints'': retail sites, the Web, call centers, branches, telemarketing, direct mail, Internet portals, and beyond. Swift covers every aspect of enterprise-wide relationship management-strategies, processes, platforms, software, database, methodologies, partnerships, channels, and more. Through practical examples and case studies, you'll discover how to: - Identify your most profitable customers and find more just like them - Shorten your sales cycle by anticipating customer needs and desires - Manage your channel partnerships and all relationships more profitably - Maintain customer privacy and confidentiality while benefiting from profiling - Calculate the economic value of customer relationship management - Discover the key factors that make or break CRM and I/S projects The high-value, loyal customer is the No. 1 focal point for growth organizations worldwide! Today's relationship technologies give you an unprecedented opportunity to strengthen and deepen the customer relationships you care about most. This is the key-and the edge-to 21st century success for most businesses. Let Ron Swift show you how to do it-before your competitors do!
    • Managing Customer Relationships
    • Defining Your CRM Process
    • The Role of Information Technology
    • Learning from Information: Data Mining
    • The Stages of Growth for CRM and Data Warehouse
    • Data Warehouse Methodology
    • Building the CRM Data Warehouse and Info-Structure
    • Critical Success Factors for CRM and DW
    • Data Privacy: Ensuring Confidence
    • Implementing Privacy and Customer Views
    • The @ctive Data Warehouse
    • The Economic Value of CRM
    • The Strategic View of Data Warehousing and CRM
    • How Companies Succeed Using CRM, Data Warehousing, and Relationship Technologies
    • Studies of Communications Industry Implementations
  • Date de parution : 11/10/2000
  • Editeur : Pearson
  • ISBN : 0-13-088984-9
  • EAN : 9780130889843
  • Présentation : Relié
  • Nb. de pages : 480 pages
  • Poids : 0.95 Kg
  • Dimensions : 18,5 cm × 24,0 cm × 3,0 cm

Biographie de Ronald-S Swift

RONALD S. SWIFT is Vice President, Customer Relationship Management Solutions, NCR Corporation, the world's leading supplier of Relationship Technologies that expand and enhance relationships with thousands of clients.

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Accelerating customer relationships. Using CRM and relationships technologies
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