Si vous voulez savoir ce que Licornesque veut dire, il va falloir lire ce livre. Ce livre c'est la folle aventure, la drôle de rencontre, l'alchimie incroyable entre Herveline et Marie. Deux nanas supers sympas, suivies d'une armées de Licornes, prêtes à vous aider à changer vos modes de consommation.
Dépensez moins oui, mais dépensez et pensez éthique. Consommez moins, oui, mais consommez mieux.
Pas à pas, petit à petit, passez de consommateur, à consomm'acteur. A mettre dans toutes les mains, toutes les écoles, les bibliothèques, et même sur les bancs publics !
As Machiavelli observed more than 500 years ago: "A prince who is not himself wise cannot be wisely advised... Good advice depends on the shrewdness of the prince who seeks it, and not the shrewdness of the prince on the good advice." In other words, you do not get to be an effective and intelligent client because the consultants and other advisers you work with make you one; rather, you use consultants well because you are already a good, `shrewd' client. That is the heart of this book: to help clients take an intelligent approach to the use of consultants. Successful consulting depends on the quality of the client-consultant partnership. The trouble is that we are rarely clear about what `partnership' involves in practice. Is it an attitude of mind or something quite concrete, based on a contract that divides the risks and rewards of the work between both sides? Is it something that happens by osmosis, the product of the right chemistry between the individuals involved? Or does it require as much effort and conscious determination as any other aspect of managing a project? This book tries to answer those questions and many more about the nature of the successful client-consultant `partnership'. It examines the issue from different perspectives, as well as looking at how this relationship varies across different European countries.
Fiona Czerniawska is a leading commentator on the consulting industry. She is the joint founder and managing director of Source (www.sourceforconsulting.com) which aims to help clients purchase consulting services in a more transparent, effective and efficient way She is also Head of Research at the Management Consultancies Association in the UK. Her books include The Intelligent Client and Management Consulting in Practice: Award-Winning International Case Studies. She is also the co-author of Business Consulting: A Guide to How it Works and How to Make it Work. François Rivard is a partner at Logica Business Consulting. He helps clients transform their organisations. He presents seminars and conferences throughout the year and teaches in French universities. He has written Pive books about information system management. Logica Business Consulting is the consulting division of Logica, a business and technology service company employing 39,000 people. It provides business consulting, systems integration, and outsourcing to clients around the world, including many of Europe's largest businesses. It is committed to long term collaboration, applying insight to create innovative answers to clients' business needs.