Une pure merveille !
Un roman d'une grande beauté, drôle, fin, extrêmement lumineux sur des sujets difficiles : la perte de
l'être aimé, la dureté de la vie et la tristesse qu'on barricade parfois... Elise franco-japonaise,
orpheline de sa maman veut poser LA question à son père et elle en trouvera le courage au fil des pages,
grâce au retour de sa grand-mère du japon, de sa rencontre avec son extravagante amie Stella..
Ensemble il ne diront plus Sayonara mais Mata Ne !
It is time a book on business marketing has value as its cornerstone. Assessment of value in the marketplace is critical to business market
management....
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Livré chez vous entre le 10 octobre et le 24 octobre
En librairie
Résumé
It is time a book on business marketing has value as its cornerstone. Assessment of value in the marketplace is critical to business market
management. We demonstrate how firms in business markets can gain a comprehensive and an elemental understanding of the worth in monetary terms of the technical, economic, service, and social benefits that their market offerings provide to present and prospective customers. Having superior knowledge of customer requirements and preferences, and what it is worth to fulfill them, should underpin everything the firm does. Our book recounts how a small but growing number of firms in business
markets have achieved this knowledge and what superior marketplace performance has resulted from that knowledge.
Sommaire
UNDERSTANDING VALUE
Market sensing: generating and using knwoledge about the marketplace